Privacy Policy
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We respect your privacy. Inc. ("us", "we", or "our") needs to collect some information about you, and this Privacy Policy is where we describe the information that we collect and what we do with it, in order to help you to make informed decisions about your usage of our app. If you do not agree with our practices, please contact us for clarification or don't install or use Trending. This Privacy Policy is governed by our Terms of Service. The use of the Service and any personal information you provide by using the Service, remains subject to our Terms of Service.

The information we collect
User Provided Information - When you register to the Service, you will be asked to provide us with certain information that can be used to identify you ("Personally Identifiable Information"). In particular, you will be asked to provide us with either a username and email, or to connect with Facebook. Registration is not mandatory in order to be able to use all of the features and functionality of the Service. Automatically Collected Information - in addition, we may automatically collect certain information, such as the type of mobile device you use, your mobile device ID, the IP address of your mobile device, your mobile operating system and information about the way you use the Service, including time and date stamps, and more. We do allow advertising companies to collect data through our service for ad targeting.

How we use the information we collect
We will use your Personal Identifiable Information to operate, maintain and provide you with the features and functionality of the Service. We may also use your Personally Identifiable Information and non-Personally Identifiable Information for: Indicating which of your contacts is already a Trending user; From time to time, we may use your personal information to send important notices about the Service We may also use personal information for internal purposes such as auditing, data analysis and research to improve the Service and customer communications. We may use Automatically Collected Information such as number of visits, frequency of usage and content delivered etc. to analyze and develop our marketing strategy and further improve the Service.

When you access our Service through a mobile device or application, we and a third party partner may receive or collect and store the advertising identification number associated with your device and, depending on your mobile device settings, your geographical location data, including GPS coordinates (such as latitude and/or longitude) or similar information regarding the location of your mobile device. You may enable or disable the collection of this data at any time using the settings on your mobile device by: (a) deleting the app or adjusting the in-app settings of the app if the app makes that option available; or (b) deleting or resetting the applicable mobile advertiser ID by limiting ad tracking on your device. You may also use the Digital Advertising Alliances “AppChoices” application (available at to opt out of participating third party advertising networks who target advertising to your mobile device based on your mobile advertising identifier.

Disclosure to third parties
We will not sell, rent or share your Personally Identifiable Information to third parties except as described in this Privacy Policy. We may disclose your Personal Identified Information and Automatically Collected Information under the following circumstances: If we believe in good faith that we are required to do so by law, such as to comply with subpoena or similar legal process; With third party service providers to the extent that is reasonably necessary to perform, improve or maintain the Service (for example, hosting services, customer support, analytical services, advertising service and third party companies. Their use of information is limited to these purposes; If we believe, in good faith, that it is appropriate or necessary to enforce our Terms of Service, to defend against liability, third party claims and to protect our rights and property, your safety or the safety of others; When we have your consent to share the information; In connection with a sale of stock or assets, reorganization, consolidation, merger with another entity, or if should ever have its assets sold to another entity; We may work with analytics companies to help us understand how the Service is being used as part of our efforts to improve the Service. Analytics companies may access anonymous data (such as your IP address or device ID). They use this data solely on our behalf. They do not share it except in aggregate form. No data is shared as to any individual user.

Third Party Privacy Policies

As described in this Privacy Policy, Inc may share your Personally Identifiable Information with third party service providers. Additionally, the Service may contain links to other sites. We encourage our users to be aware and read the privacy statements of each Service that collects Personally Identifiable Information, as those sites are solely responsible for such policies and protections.

Security Inc. takes reasonable precautions to safeguard the confidentiality of Personally Identifiable Information. While we strive to protect your Personally Identifiable Information, we cannot ensure the security of the information you transmit to us in all cases.

Transfer to other countries

Personally Identifiable Information collected on or through the Service may be stored and processed in the United States or any other country in which Inc. or its affiliates, subsidiaries or agents maintain facilities, and by using the Service, you consent to any such transfer of information outside of your country.

Data retention policy

We will retain Personalized Identifiable Information for as long as you use the Service and for a reasonable time thereafter. We may retain other data indefinitely. If you would like us to delete Personalized Identifiable Information, please contact us at [email protected].


The Service is not intended for or directed to persons under the age of 13, and we will not knowingly collect information from such persons. Any person who provides information to us through registration or in any other manner on the Site or the Service represents to Inc. that they are 13 years of age or older. If we learn that a child under 13 has submitted personal information to us, we will attempt to delete the information as soon as possible.

Changes and Your Consent to this Privacy Policy

By using the Service, you agree to this Privacy Policy. We may occasionally update this Privacy Policy in our sole discretion. The date of the most recent update of this document will always be displayed at the bottom of this Privacy Policy. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting the Personally Identifiable Information we collect. Your continued use of the Service constitutes your agreement to this Privacy Policy and any updates.

Contact Information

If you have any questions or concerns about our privacy policies, please contact us: [email protected]. This Privacy Policy was last modified in March, 2015.