The information we collect
User Provided Information - When you register to the Service, you will be asked to provide us with certain information that can be used to identify you ("Personally Identifiable Information"). In particular, you will be asked to provide us with either a username and email, or to connect with Facebook. Registration is not mandatory in order to be able to use all of the features and functionality of the Service. Automatically Collected Information - in addition, we may automatically collect certain information, such as the type of mobile device you use, your mobile device ID, the IP address of your mobile device, your mobile operating system and information about the way you use the Service, including time and date stamps, and more. We do allow advertising companies to collect data through our service for ad targeting.
How we use the information we collect
We will use your Personal Identifiable Information to operate, maintain and provide you with the features and functionality of the Service. We may also use your Personally Identifiable Information and non-Personally Identifiable Information for: Indicating which of your contacts is already a Trending user; From time to time, we may use your personal information to send important notices about the Service We may also use personal information for internal purposes such as auditing, data analysis and research to improve the Service and customer communications. We may use Automatically Collected Information such as number of visits, frequency of usage and content delivered etc. to analyze and develop our marketing strategy and further improve the Service.
When you access our Service through a mobile device or application, we and a third party partner may receive or collect and store the advertising identification number associated with your device and, depending on your mobile device settings, your geographical location data, including GPS coordinates (such as latitude and/or longitude) or similar information regarding the location of your mobile device. You may enable or disable the collection of this data at any time using the settings on your mobile device by: (a) deleting the app or adjusting the in-app settings of the app if the app makes that option available; or (b) deleting or resetting the applicable mobile advertiser ID by limiting ad tracking on your device. You may also use the Digital Advertising Alliances “AppChoices” application (available at http://www.aboutads.info/appchoices) to opt out of participating third party advertising networks who target advertising to your mobile device based on your mobile advertising identifier.
Disclosure to third parties
Third Party Privacy Policies
Trending.fm Inc. takes reasonable precautions to safeguard the confidentiality of Personally Identifiable Information. While we strive to protect your Personally Identifiable Information, we cannot ensure the security of the information you transmit to us in all cases.
Transfer to other countries
Personally Identifiable Information collected on or through the Service may be stored and processed in the United States or any other country in which Trending.fm Inc. or its affiliates, subsidiaries or agents maintain facilities, and by using the Service, you consent to any such transfer of information outside of your country.
Data retention policy
We will retain Personalized Identifiable Information for as long as you use the Service and for a reasonable time thereafter. We may retain other data indefinitely. If you would like us to delete Personalized Identifiable Information, please contact us at [email protected].
The Service is not intended for or directed to persons under the age of 13, and we will not knowingly collect information from such persons. Any person who provides information to us through registration or in any other manner on the Site or the Service represents to Trending.fm Inc. that they are 13 years of age or older. If we learn that a child under 13 has submitted personal information to us, we will attempt to delete the information as soon as possible.